One Step Ahead

Adidas first officially launched its Boost sole technology in 2013.  Two years later, the Ultraboost and innovated and what started as an  innovation in performance quickly became a revolution in style and comfort.  Four years on and the and next evolutionary stage is nearly complete. Finally, the long await has come to an end. Official photo from HighSnobiety The Ultraboost 19 is now lighter, faster, and even more comfortable than its predecessor ,  rebuilt and reconstructed from the ground up. Sam Handy, vice president of design Adidas running explained,  “We tore up the rule book. We challenged the status quo of what a running shoe should be and how it should be created. We enlisted runners from all over our network to be a part of this process, with one goal in mind – to create the most responsive, performance-driven version of the adidas Ultraboost possible.”

Photo by the official Nike News website In January 25, the Nike Air Max Dia was released to the market.  It is designed by four-women made up of a designer, engineer, developer, and product manager. Photo from the official Nike News website The designers went for a deconstructed translucent Nexkin upper which serves a vessel to show personality through sock choice. The women behind the Air Max Dia left their visible signature on the sneaker in the form of the four dots on the heel. The four dots represents the four women who brought the shoe to life. It is to left a reminder of the power of the collaboration. Photo from the official Nike News website Besides being very comfortable and Nike for the ladies' latest Air Max style, the Nike Air Max Dia is offered in a range of different colors to cater to any style, any outfit, and any occasion.

In 2018, JOSHUA SANDERS debuted a "futuristic take on the chunky sneaker trend", releasing two iterations of Zenith sneakers in "White"and "Black". This time, the Italian luxury footwear brand have come together with Irene Kim of the Irene Is Good Label, contriving a chunky 90's Zenith sneaker inspired by the magical world of unicorns. The collection consists of three updated colourways to the Zenith sneakers previously released and are interpreted in holographic hues. A cartoon unicorn motif can be tacked on the sneakers, adding just the right playfulness.

The Italian streetwear line: GCDS (God Can't Destroy Streetwear) featured thigh-high, lace-up boots in collaboration with Pokémon at their spring/summer 2019 runway show during Milan Fashion Week.

Kihachiro Onitsuka made the first ASICS shoe in the living room in Kobe Japan during 1994. It was under the Onitsuka Tiger name. The iconic Mexico 66® model was born in 1966 and debuted at the 1968 Olympic games pretrials in Mexico with a premium white leather, stiched with a red and blue ASICS stripe design. Today, the classic runner has been reawakened and remains the most popular shoe in the ONITSUKA TIGER® collection. Since its revival, the heritage racer gets the full-grain leather treatment on the upper. Also, accompanied by a natural leather heel tab, branded with the ONITSUKA TIGER® emblem.

PLAY During the opening at London's Dover Street Market in 2004, which give way to the (ever-growing) Comme des Garçons family. Each pair of shoes are dedicated to styles and posessing a unique identity and philosophy behind, the lineup includes merchandises such as shirt, Comme des Garçons Comme des Garçons (for those much-loved staples), BLACK, perfumes, leather goods, the collections of Junya Watanabe and PLAY and many more. The PLAY line launched in 2002 described by the label as "a sign, a symbol, a feeling". This famous brand logo was designed by artist Polish artist Filip Pagowski , who first contacted Rei Kawakubo in the 1980s with pictures of a performance/fashion show. He subsequently attended a number of men's shows and was cast for the summer 1992 show. "The heart image happened simultaneously with, but independently of the creation of the PLAY line. It’s as if 'Rei Kawakubo and I' were affected subliminally by each other’s wor